A new Pearson’s higher education store
Pearson’s student store needed to reflect how education has moved into the 21st Century. A new design experience and a simplified buying process were essential to compete with the more popular e-commerce used by the students. Maintaining the value of the brand was a must, as was introducing a more contemporary look capable of balancing the perception of leadership and tradition, with the more modern and clean aesthetic required. Surfacing the right information, we quickly identified the improvements to help students to find the right product, and complete the purchase as quickly as possible.
Rethinking the design system
It was key for the new design to be flexible and responsive. Starting from an existing library, we reimagined every component based on the updated new visual, building a stronger foundation for the brand.
Seamless cross platform experience
To move the brand forwards to a revitalised, fresher look, we reshaped the visuals with a balanced use of the brand colour scheme and typography, creating the right visual hierarchy without overwhelming the user. The design elements, patterns and components then flowed seamlessly between mobile and desktop for an improved experience on every screen.
A contemporary
e-commerce for the Educational publishing.
Pearson Learner | e-commerce UI Design