Streamlining a tailored experience
We were challenged to develop the end to end user journey to improve a cutting-edge insurance claims process, dealing with multiple technological inputs and data streams. We focussed on enhancing the most interesting feature, a Sentiment Analysis Recognition tool, prompted by the embedded AI assistant. Steering the users towards a conversational interface, we developed a personalised and intuitive support for customers in a moment of distress, delivering a seamless experience to complete the claims process.
Virtual assistance for personalised support
Optimised for voice recognition, the tool offered a perfect tailored solution by detecting stress inflections and prompting the right support to the users, looking after them precisely when they need it, enhancing their app experience.
Visualising the end to end journey
Keeping users and their needs front of mind, we mapped out the whole process. The clear and light typography and elements, combined with the brand complementary colours, ensured an effortless journey through each screen.
Perceptive and thoughtful design
We approached the design to reflect the need for minimal user interaction and distraction at a time of high stress. A pared back, minimal design ethic set the tone for quick and easy decision making, keeping the users’ heightened emotional state at the heart of the visual experience.
Smart support
through smarter
design
Vodafone CPS | UX and UI Mobile App Design